Technology first or crossing the chasm first?

An article, titled Technology first, needs last,  by Don Norman, the author of "Emotional Design", seems to be a bit controversial. Obviously, this is a kind of antithesis of user-centred research. His assertion is that what makes radical innovation is technology, then needs comes later, user research and market research are irrelevant.

This argument reminded me of Crossing the Chasm, written by Geoffrey Moore. The main point of this book is that technology-focused approach would be successful for capturing the needs for early adopters, but not that for early majority, therefore the notion that market will be there if you bring right technology is supposed to be wrong.

They seem to say the opposite things, but in a sense they have a common view that technology is origins of new market. In that point of view, the assertion of Norman looks like a reconfirmation of what we are supposed to have already known, so personally it sounds a warning against too much enthusiasm of user-centred approach recommended by some design/innovation consultancies (I think it should be called human-centred approach, otherwise misunderstanding and confusion can easily happen).

For example, "Design Thinking" has become popular these days, but the argument around the concept has been mature enough to objectively criticise it now. I would support the possibility of innovation by design and creative process, or dare to say "design thinking", but now might be time to explore and scrutinise the possible applications of design and creative process.