Continuum (design and innovation consultancy) (4:37)

This video is about a design and innovation consultancy, named "Continuum", in the US.
One of their staff says, "What customers say is not actually what customers do."
This point is similar to the attitude of IDEO to emphasize the importance of observation. They also use kind of rapid prototyping approach.

I would like to introduce some books about this company, but I haven't been able to find them, I'll put the url of the company and introduce IDEO’s book again, because they seem to use the similar approach.

http://www.dcontinuum.com/content/

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