Innovation at Procter & Gamble: A.G. Lafley 2008 ,(14:27)

This is an interview with A.G. Lafley, Chairman and CEO, Procter & Gamble.
In this video, he mentioned how to apply the culture of innovation to organizations.
The key points are:
1. First step is customers, understanding customers.
2. Bring the team together and set the basic direction and some simple goal, and make a few choices
3. Very simple process for gathering ideas and converting ideas into basic concept and prototypes.
4. Development and qualification process.

Personally, what is interesting is that the point 2 and 3 seems to be similar to the ideas of hot team and rapid prototyping of IDEO. The different point is that he emphasizes involving consumers into the innovation process.

The book of A.G. Lafley is the following:

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